Kofola is a Czech Brand similar to Coca Cola or Dr pepper, it was created as due to on going wars the Czech republic was unable to import Coke into the country. As a result of this now the brand has a massive following in the county however it has been unsuccessful when launching into others we believed this was due to other places  having no loyalty to the brand and opting to stick with the tried and true coke. the refresh was designed to bring modernism the brand and use large influences to advertise and introduce the brand into the new market in the uk.